Sessions@33
Live At Bassline Chicago
The "Sessions@33 Live at Bassline Chicago" campaign was designed to promote a live music event through social media. The project focused on creating engaging content, which included personalized copywriting, custom poster designs, and dynamic video footage showcasing each band’s unique sound.
As a result, the campaign successfully attracted over 100 attendees and significantly increased social media engagement, highlighting an effective strategy for event promotion.
Project Overview
Challenge: Energize interest in a local live-music event and spotlight emerging artists in a way that resonated both online and in-person.
Insight: Fans show up when they feel the band’s style, sound, and personality. That sense of connection is what turns interest into commitment.
Approach: Build a speculative membership program from the ground up, shaping the branding, user flow, and copy to blend local warmth with film-lover credibility and showcase strengths in UX writing, content design, and audience engagement.
Created custom posters for each band that conveyed their style, sound, and personality. These visuals introduced audiences to the artists in advance and helped build early interest in the event.
Promotional Ads
Social Copy + Campaign Buildout
Wrote tailored copy for posts that highlighted each band’s identity and gave fans a reason to care. The goal was to spark connection online and encourage turnout from the local community.
Event Coverage
Captured dynamic footage during the performances to showcase the atmosphere and energy of the night. This content extended the live experience to social, keeping fans engaged long after the show.
Audience Engagement & Impact
The effort boosted engagement, increased followers, and helped bring over 100 music lovers to support local talent.