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Sessions@33
Live At Bassline Chicago
"Sessions@33 Live at Bassline Chicago" was a social media campaign crafted to promote a live music event. The project encompassed creating engaging content—including tailored copywriting, bespoke poster designs, and dynamic video footage—to showcase each band's unique sound. The campaign successfully attracted over 100 attendees and significantly boosted social media engagement, exemplifying an effective event promotion strategy.
The objective was to develop a social media campaign that energized audiences about live music and united fans in support of local artists. The goal was to translate the performances' energy to online platforms, ensuring the community recognized the remarkable talent within their midst.
To engage the audience, I developed a social media campaign that involved crafting catchy and unique copy for posts and designing posters for each band.
Each band's unique style was reflected in the tailored copy, aiming to capture attention, build anticipation for the performances, and provide fans with a preview of what to expect. The focus was on generating excitement and sparking curiosity leading up to the event.
During the event, I collaborated with a small team to capture footage that encapsulated the performances' high-energy atmosphere. Our objective was to convey the night's excitement on social media, amplifying buzz and engaging fans unable to attend in person.
The campaign enhanced social media engagement and follower growth, attracting over 100 music enthusiasts to the event. This promotion fostered a vibrant atmosphere, encouraging connections both online and offline. Overall, it successfully generated excitement and united a dedicated crowd in support of local talent.
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