The Red Carpet Membership
A loyalty program built for local movie lovers
Built as a speculative loyalty program, this concept includes tiered benefits, clear messaging, and approachable yet elevated copy — with language that evokes both film culture and community pride.
The tone had to strike a balance: knowledgeable but never pretentious, and enthusiastic without sounding like a marketing email.
Note: This is a conceptual project developed for portfolio purposes and is not affiliated with The Davis Theater.
Project Overview
-
Created a speculative membership program for The Davis Theater, a historic Chicago cinema.
-
Developed branding, structure, and copy for the entire user experience — from sign-up to perks.
-
Designed to appeal to regular patrons with a tone that balances community warmth and film buff credibility.
-
Highlights skills in UX writing, content design, brand voice, and customer engagement.
-
Ideal for entertainment brands, cinemas, or local institutions looking to strengthen audience loyalty
Concept
The Davis Theater is a neighborhood favorite — but like many independent cinemas, it needs loyal patrons to keep the lights on. I created the Red Carpet Membership as a way to bring audiences closer to the theater they already love.
The Perks
-
Developed a membership overview with a clear breakdown of benefits.
-
Wrote copy for onboarding materials, including welcome text, FAQs, and tier descriptions.
-
Created taglines, headlines, and in-theater prompts to promote the program.
-
Focused on a friendly, conversational tone grounded in the theater’s voice.
-
Ensured readability and UX clarity for sign-ups across physical and digital touchpoints.
Website Landing Page
Email Newsletter
Social Media Ads
Print Ads
Press Release
