Every year is a souvenir...
A Polaroid Print Ad Campaign
This campaign breathes new life into Polaroid's classic allure by pairing Billy Joel's lovely song "Souvenir" with heartfelt messaging and vivid storytelling.
It highlights how even the tiniest moments can transform into cherished memories. Drawing inspiration from the poignant spirit of Joel's lyrics, I created a fully developed campaign concept, complete with engaging copy and visual direction, to showcase the magic of emotional branding and print storytelling.
Note: This conceptual project was developed for portfolio purposes and is not affiliated with Polaroid.
Project Overview
Challenge: Reimagine Polaroid for a modern audience by turning its nostalgic legacy into an emotionally resonant story platform.
Insight: People hold onto small, personal artifacts because they anchor life’s milestones, from the major to the everyday.
Approach: Create a print campaign inspired by Billy Joel’s “Souvenir,” using reflective copy and intimate visuals to position Polaroid as a keeper of life’s most meaningful moments.
The Souvenirs
Each advertisement functions as a mini-story, capturing a visual and verbal moment that encourages the viewer to pause, feel, and remember. These ads evoke warmth, nostalgia, and a sense of emotional connection. The qualities that Polaroid has always embodied.
Take a look at the complete five-part print series that highlights these cherished memories.
The campaign combines music, memory, and brand storytelling in a unique and emotionally impactful manner.