Every year is a souvenir...
A Polaroid-Inspired Print Ad Campaign
Capturing fleeting moments and turning them into souvenirs
This speculative campaign revitalizes Polaroid’s timeless charm by intertwining Billy Joel’s "Souvenir" with heartfelt copy and visual storytelling.
The idea: highlight how small, passing moments become meaningful memories worth preserving.
Inspired by the reflective tone of Joel’s lyrics, I developed the full campaign concept, copy, and visual direction, as a speculative project to showcase emotional branding and print storytelling
Note: This conceptual project was developed for portfolio purposes and is not affiliated with Polaroid.
Project Overview
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Conceptualized and designed a fictional print ad series for Polaroid inspired by Billy Joel’s song “Souvenir”.
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Crafted copy and visuals that reflect the emotional weight of life’s milestones, both major and mundane.
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Aimed to revive Polaroid’s nostalgic identity with a modern, reflective twist.
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The target audience includes emotionally driven legacy brands and clients in lifestyle, photography, or print media.
Concept
This speculative campaign revitalizes Polaroid’s timeless charm by intertwining Billy Joel’s "Souvenir" with heartfelt copy and visual storytelling.
Inspired by the reflective tone of Joel’s lyrics, I created a series of five print ads that turn those quiet milestones into keepsakes. The ads evoke warmth, nostalgia, and a sense of emotional presence — the kind of storytelling Polaroid has always stood for.
The Souvenirs
Each ad functions as a mini-story — a visual and verbal snapshot — meant to make the viewer pause, feel, and remember. The ads evoke warmth, nostalgia, and a sense of emotional presence — the kind of storytelling Polaroid has always stood for.
Scroll through the full five-part print series that highlights these memories.
The final campaign blends music, memory, and brand storytelling in a unique and emotionally resonant way.