Share Lasting Memories
A Coca-Cola spec ad rooted in emotional advertising and branded storytelling. Built around a heartfelt concept, the piece features a complete storyboard and script that reflect how small rituals—like movie night—can become lasting memories.
Concept by Sam Santana & Haley Patton
Note: This is a conceptual project developed for portfolio purposes and is not affiliated with Coca-Cola
Project Overview
Challenge: Coca-Cola needed to reinforce its role in shared, in-person experiences amidst declining movie theater attendance.
Insight: Small, shared moments often become our most cherished memories.
Approach: Craft a narrative highlighting Coca-Cola's presence in these intimate moments.
Storyboard: Share Lasting Memories
Here’s how the story unfolds—each frame captures the warmth, nostalgia, and connection that Coca-Cola brings to life’s small but lasting memories.
Share Lasting Memories: The Script
Explore the complete script of the Coca-Cola spec ad, capturing the heart and emotion of shared movie nights.
Logline: On the night before a big life change, two best friends cling to their favorite ritual—one last movie night—rediscovering the small, quiet magic that Coca-Cola has always been a part of.
