top of page

Share Lasting Memories

A Coca-Cola Spec Ad

A Coca-Cola speculative ad centered on a heartfelt idea includes a full storyboard and script that show how small traditions, like a movie night, combined with your favorite drink, can create lasting memories.

Hero image for Coca-Cola spec ad by copywriter Sam Santana – emotional advertising concept

Note: This is a conceptual project developed for portfolio purposes and is not affiliated with Coca-Cola

Project Overview

Challenge: Coca-Cola needed to reinforce its role in shared, in-person experiences amidst declining movie theater attendance.

 

Insight: Small, shared moments often become our most cherished memories.

 

Approach: Craft a narrative highlighting Coca-Cola's presence in these intimate moments.

 

Storyboard: Share Lasting Memories

Here’s how the story unfolds. Each frame captures the warmth, nostalgia, and connection that Coca-Cola brings to life’s small but lasting memories.

Share Lasting Memories: The Script

Explore the complete script of the Coca-Cola spec ad, capturing the heart and emotion of shared movie nights.

Logline: On the night before a big life change, two best friends cling to their favorite ritual—one last movie night—rediscovering the small, quiet magic that Coca-Cola has always been a part of.

Script preview – Coca-Cola spec ad script about shared memories

Interested in collaborating?
Let's connect.

Whether it’s branded storytelling, scriptwriting, or multi-channel campaigns, I bring a fresh perspective and a passion for creating lasting connections.

bottom of page